Trade shows may be infrequent, but their influence on your business is incredibly important. Here are 3 ways to turn one trade show into year-round marketing opportunities.

Be Proactive. Speaker and panel lineups for conferences and trade shows generate industry chatter, which provides opportunities for expert commentary throughout the year.

Collect Data. Data collection is the most important thing you’ll do at an event, marketing-wise, which means you should take great pains to button up your data collection methods and mechanisms.

Respond To Industry Trends. Sometimes, events call up industry issues that have been festering for years. Find the issues that events raise to the surface and talk about them. Publish and share them. LEARN MORE about extending the exposure you get from tradeshows.