• July 10, 2019

    Undelivered Mail – What Does It Really Cost You?

    Undelivered Mail – What Does It Really Cost You?
    Some companies will say. “It’s just a few cents for postage – it’s not worth my time to manage my database.” Obviously, the postage cost is part of the cost, but in this scenario, the company fails to look at all the other costs. For example: Along with postage, you have to consider the cost of the paper, printing and ink. What about the loss of the ...
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  • July 10, 2019

    Take Advantage Of Amazon’s Shipping Strategies To Increase Your Own Profits

    Take Advantage Of Amazon’s Shipping Strategies To Increase Your Own Profits
    Amazon employs three main strategies to fulfill customer requests. These strategies reduce their shipping costs and improve their processes. Even if you have a fraction of its scale and infrastructure, you can employ these strategies to save you money. Take a look at your carriers. Sometimes the contracts negotiated by companies are overdue for a good review. Often, costs can be cut by looking at shipping ...
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  • July 10, 2019

    Selling Internationally?

    Selling Internationally?
    If your company sells internationally, chances are you struggle with shipping costs, complex international laws and long transit times. If that sounds familiar, you want to work with a logistics provider who knows the drill! CMS provides international and global logistics solutions that are not only easy to understand, but affordable. Our service is designed for even the most personal correspondence. We know how to route ...
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  • June 18, 2019

    Why Use A Mailing Service?

    Why Use A Mailing Service?
    Think about it. When you are planning a mailing, there are lots of things to consider. First, there’s the preparation for the mailing – determining what you are going to say and to whom are you sending it. That part you might have to do on your own, or maybe use a marketing consultant. But what about the rest. What else is there? Consider your mailing ...
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  • June 18, 2019

    Standard or First Class Mail?

    Standard or First Class Mail?
    This is always a question that puzzles people. The answer is “It depends.” So we thought it might help if we created some “rules” for your mailings. While not every mailing will follow one of the rules below, this list will give you a good idea of which class of mail you want to use. Rule #1. You have a series of mailings and want them ...
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  • June 18, 2019

    Save on Direct Mail

    Save on Direct Mail
    If you’ve put off sending out promotional materials because it’s just too expensive, think again. There are ways that any company can save on direct mail. Here are a few: The size of your mailing determines your discount. Here’s list of what you need to reduce your costs: First Class Mail – 500 pieces Standard Mail – 200 pieces or 50 pounds of mail Parcel Post – 50 pieces Presorted ...
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  • May 16, 2019

    Mailings and Your Mid-Year Strategy

    Mailings and Your Mid-Year Strategy
    It may be hard to believe that we’re nearing our mid-year mark, but it’s true. If you’re responsible for finding new customers at your workplace, this is a good time to reconsider your direct mail and marketing strategies. What’s working? What’s not? Start your 2019 year off right with a better direct mail marketing strategy. The DMA (Direct Marketing Association) has reported that customer response rates ...
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  • May 16, 2019

    Fulfillment – Handling the Details, Start to Finish

    Fulfillment - Handling the Details, Start to Finish
    The frequency of electronic marketing has led to more noise in that space, which consequently has resulted in perhaps more effective direct mail marketing – when it’s done right. But when we talk about direct mail marketing, there is a very important aspect of this process that is known as direct mail fulfillment. Direct mail fulfillment involves all the details that can take a lot of ...
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  • May 16, 2019

    Tradeshow – Extending Your Exposure Through The Year

    Tradeshow - Extending Your Exposure Through The Year
    Trade shows may be infrequent, but their influence on your business is incredibly important. Here are 3 ways to turn one trade show into year-round marketing opportunities. Be Proactive. Speaker and panel lineups for conferences and trade shows generate industry chatter, which provides opportunities for expert commentary throughout the year. Collect Data. Data collection is the most important thing you’ll do at an event, marketing-wise, which means ...
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  • April 09, 2019

    Planning Your Next Tradeshow

    Planning Your Next Tradeshow
    Spring and Summer are big seasons for tradeshows. As your next conference or tradeshow approaches, there are various questions you’ll want to ask yourself, and options to consider. Here are some tips for planning the show, designing the booth layout, gathering materials and shipping all items. Make a Plan. The more time you have to plan your tradeshow event, the easier it is to organize. It’s ...
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