Blog

Amazon employs three main strategies to fulfill customer requests. These strategies reduce their shipping costs and improve their processes. Even if you have a fraction of its scale and infrastructure, you can employ these strategies to save you money. Take a look at your carriers. Sometimes the contracts negotiated by companies are overdue for a good review. Often, costs can be cut by looking at shipping ...

If your company sells internationally, chances are you struggle with shipping costs, complex international laws and long transit times. If that sounds familiar, you want to work with a logistics provider who knows the drill! CMS provides international and global logistics solutions that are not only easy to understand, but affordable. Our service is designed for even the most personal correspondence. We know how to route ...

Think about it. When you are planning a mailing, there are lots of things to consider. First, there’s the preparation for the mailing – determining what you are going to say and to whom are you sending it. That part you might have to do on your own, or maybe use a marketing consultant. But what about the rest. What else is there? Consider your mailing ...

This is always a question that puzzles people. The answer is “It depends.” So we thought it might help if we created some “rules” for your mailings. While not every mailing will follow one of the rules below, this list will give you a good idea of which class of mail you want to use. Rule #1. You have a series of mailings and want them ...

If you’ve put off sending out promotional materials because it’s just too expensive, think again. There are ways that any company can save on direct mail. Here are a few: The size of your mailing determines your discount. Here’s list of what you need to reduce your costs: First Class Mail – 500 pieces Standard Mail – 200 pieces or 50 pounds of mail Parcel Post – 50 pieces Presorted ...

It may be hard to believe that we’re nearing our mid-year mark, but it’s true. If you’re responsible for finding new customers at your workplace, this is a good time to reconsider your direct mail and marketing strategies. What’s working? What’s not? Start your 2019 year off right with a better direct mail marketing strategy. The DMA (Direct Marketing Association) has reported that customer response rates ...

The frequency of electronic marketing has led to more noise in that space, which consequently has resulted in perhaps more effective direct mail marketing – when it’s done right. But when we talk about direct mail marketing, there is a very important aspect of this process that is known as direct mail fulfillment. Direct mail fulfillment involves all the details that can take a lot of ...

Trade shows may be infrequent, but their influence on your business is incredibly important. Here are 3 ways to turn one trade show into year-round marketing opportunities. Be Proactive. Speaker and panel lineups for conferences and trade shows generate industry chatter, which provides opportunities for expert commentary throughout the year. Collect Data. Data collection is the most important thing you’ll do at an event, marketing-wise, which means ...

Spring and Summer are big seasons for tradeshows. As your next conference or tradeshow approaches, there are various questions you’ll want to ask yourself, and options to consider. Here are some tips for planning the show, designing the booth layout, gathering materials and shipping all items. Make a Plan. The more time you have to plan your tradeshow event, the easier it is to organize. It’s ...

There are a lot of parts to consider when shipping materials to a tradeshow. The more efficient and thorough you are, the lower your resulting shipping costs will be. Take these questions into consideration: Do you have a portable exhibit? If so, you may find it easier to transport these with you – either by car or airplane. Just make sure they are easy and light ...