Mailings and Your Mid-Year Strategy


It may be hard to believe that we’re nearing our mid-year mark, but it’s true. If you’re responsible for finding new customers at your workplace, this is a good time to reconsider your direct mail and marketing strategies. What’s working? What’s not?

Start your 2019 year off right with a better direct mail marketing strategy. The DMA (Direct Marketing Association) has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled — reporting an astounding 190% increase. The USPS “Household Diary Study” found that people read postcards in greater numbers with a 3.9% YOY rise. With these results in mind, is your current direct mail strategy working as well as it can?

Now is a good time to look at the three key issues involving direct mail – and take the time to really assess what your business is doing.

  • The first of these issues is your AUDIENCE. It’s important to make sure your list is composed of the right companies and the addresses are up-to-date.
  • The second issue is the OFFER. What are you offering? Is it something that will get the attention of the reader?
  • And finally, consider the DESIGN of your mailing. There are great ways to get attention and engage the customer before your mail has even been opened.

Learn more about improving your mailings in the second half of this year. And read our second article, Fulfillment – Handling the Details, Start to Finish, on how we can help fulfill those mailings for you.

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