• May 16, 2019

    Mailings and Your Mid-Year Strategy

    Mailings and Your Mid-Year Strategy
    It may be hard to believe that we’re nearing our mid-year mark, but it’s true. If you’re responsible for finding new customers at your workplace, this is a good time to reconsider your direct mail and marketing strategies. What’s working? What’s not? Start your 2019 year off right with a better direct mail marketing strategy. The DMA (Direct Marketing Association) has reported that customer response rates ...
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  • May 16, 2019

    Fulfillment – Handling the Details, Start to Finish

    Fulfillment - Handling the Details, Start to Finish
    The frequency of electronic marketing has led to more noise in that space, which consequently has resulted in perhaps more effective direct mail marketing – when it’s done right. But when we talk about direct mail marketing, there is a very important aspect of this process that is known as direct mail fulfillment. Direct mail fulfillment involves all the details that can take a lot of ...
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  • May 16, 2019

    Tradeshow – Extending Your Exposure Through The Year

    Tradeshow - Extending Your Exposure Through The Year
    Trade shows may be infrequent, but their influence on your business is incredibly important. Here are 3 ways to turn one trade show into year-round marketing opportunities. Be Proactive. Speaker and panel lineups for conferences and trade shows generate industry chatter, which provides opportunities for expert commentary throughout the year. Collect Data. Data collection is the most important thing you’ll do at an event, marketing-wise, which means ...
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  • April 09, 2019

    Planning Your Next Tradeshow

    Planning Your Next Tradeshow
    Spring and Summer are big seasons for tradeshows. As your next conference or tradeshow approaches, there are various questions you’ll want to ask yourself, and options to consider. Here are some tips for planning the show, designing the booth layout, gathering materials and shipping all items. Make a Plan. The more time you have to plan your tradeshow event, the easier it is to organize. It’s ...
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  • April 09, 2019

    Tradeshow Logistics

    Tradeshow Logistics
    There are a lot of parts to consider when shipping materials to a tradeshow. The more efficient and thorough you are, the lower your resulting shipping costs will be. Take these questions into consideration: Do you have a portable exhibit? If so, you may find it easier to transport these with you – either by car or airplane. Just make sure they are easy and light ...
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  • April 09, 2019

    Pre-show Mailing and Fulfillment Services

    Pre-show Mailing and Fulfillment Services
    Organizing your tradeshow is one thing, but it inevitably involves organizing materials beforehand. CMS can help with all your mailing needs, as well as fulfillment.  We ship domestically and internationally. We can also expedite mail and parcel service as needed. We also provide safe and fast delivery of your critical items through our messenger and trucking services. Here’s a list of all of our services. When ...
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  • March 04, 2019

    Your Mailings Are Eagerly Anticipated!

    Your Mailings Are Eagerly Anticipated!
    It’s true. In this age of emails and internet advertising, direct mail is often preferred by your customers. When you think about it, it’s not hard to realize why that’s the case. When we read information online, we’re often distracted by videos, pop-up ads and banners. And the truth is, when we’re online, there are probably a million thoughts going on in our heads! Our patience ...
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  • January 22, 2019

    Shipping Services in New York – Your Trusted Source For Everything Mail

    Shipping Services in New York  – Your Trusted Source For Everything Mail
    It may not be top of mind but taking a look at your mailing needs – frequency, volume, type and expectations for the year – could significantly affect your budget. We are the expert in everything that has to do with mail –here’s a quick reference card that provides a synopsis of what we provide. It’s quick and easy. Bookmark this page to reference all ...
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  • January 22, 2019

    New USPS Pricing Effective January 27, 2019

    New USPS Pricing Effective January 27, 2019
    USPS recently announced new pricing that will raise prices across a broad range of services and in some cases up to 10%.  Detailed information on the price increase is available on the USPS website. How CMS can help. We get pricing discounts from the USPS given the amount of mail that we handle for all of our customers.  If you are interested in determining if we ...
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  • January 22, 2019

    Is Direct Mail Marketing Still Effective?

    Is Direct Mail Marketing Still Effective?
    According to lots of research conducted lately, the sheer volume and “hit and miss” strategy of digital marketing is starting to lose its effectiveness. In fact, when compared with traditional marketing mailings sent out through USPS, the response rate for traditional marketing is much higher. There are a few reasons why direct mail is experiencing a come-back: Data-gathering has improved significantly over the years, making it ...
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