According to lots of research conducted lately, the sheer volume and “hit and miss” strategy of digital marketing is starting to lose its effectiveness. In fact, when compared with traditional marketing mailings sent out through USPS, the response rate for traditional marketing is much higher. There are a few reasons why direct mail is experiencing a come-back:
- Data-gathering has improved significantly over the years, making it easier for USPS to target the prospects you need. Every Door Direct Mail (EDDM) offers an easy and efficient way to reach both residents and/or businesses in your target market.
- At the same time, printing has improved significantly and together with technological applications, customization in direct mail is less complicated than ever before. The result: your audience can get mailings that look like they’ve been personalized just for their eyes!
- Reinforce your digital strategies. Even if you are using various digital tactics to reach your audience, results are much higher when you reinforce your digital marketing with direct mail. As other marketing channels (TV, Internet, Email) get crowded, direct marketing effectiveness gets amplified.
- Millennials like direct mail. Here’s a generation glued to their smart phones – and yet, direct mail has MORE impact on a millennial because it’s different.
So while digital marketing is not going away, it turns out the direct mail is poised to become MORE powerful and more cost effective than ever before.
Need help with your next mailing? When you’re ready to save, give us a call at 718-238-2919. We’ll provide a quote or answer any questions you may have.