Author: Mary Jefferson

It may be hard to believe that we’re nearing our mid-year mark, but it’s true. If you’re responsible for finding new customers at your workplace, this is a good time to reconsider your direct mail and marketing strategies. What’s working? What’s not? Start your 2019 year off right with a better direct mail marketing strategy. … Continue reading “Mailings and Your Mid-Year Strategy”

The frequency of electronic marketing has led to more noise in that space, which consequently has resulted in perhaps more effective direct mail marketing – when it’s done right. But when we talk about direct mail marketing, there is a very important aspect of this process that is known as direct mail fulfillment. Direct mail … Continue reading “Fulfillment – Handling the Details, Start to Finish”

Trade shows may be infrequent, but their influence on your business is incredibly important. Here are 3 ways to turn one trade show into year-round marketing opportunities. Be Proactive. Speaker and panel lineups for conferences and trade shows generate industry chatter, which provides opportunities for expert commentary throughout the year. Collect Data. Data collection is … Continue reading “Tradeshow – Extending Your Exposure Through The Year”

Spring and Summer are big seasons for tradeshows. As your next conference or tradeshow approaches, there are various questions you’ll want to ask yourself, and options to consider. Here are some tips for planning the show, designing the booth layout, gathering materials and shipping all items. Make a Plan. The more time you have to … Continue reading “Planning Your Next Tradeshow”

There are a lot of parts to consider when shipping materials to a tradeshow. The more efficient and thorough you are, the lower your resulting shipping costs will be. Take these questions into consideration: Do you have a portable exhibit? If so, you may find it easier to transport these with you – either by … Continue reading “Tradeshow Logistics”